This free course breaks down the fundamentals of user-generated content — what it actually is, how the industry works, and how creators fit into the bigger picture. It's built for total beginners who want to understand the space before diving in.

Inside, you'll cover:

• What UGC is and why brands invest in it

• How the industry works — from brands to platforms to creators

• The basics of creating content that fits brand needs

• Where to go from here as you start your creator journey

By the end, you'll have a solid foundation and a certification to mark your first step into the world of UGC.

Start learning for free — get certified in the basics.